February 25, 2020 — (Dayton, Oh) — Cox Media Group’s portfolio of broadcast television, radio, digital and direct mail products announce a new overall reach number of 93% of all Miami Valley residents every week. This means that our brands reach more local residents that any other local media company.
“This is a big number. This means that over 93% of everyone who lives in our region uses a CMG Ohio brand every single week. With that kind of reach, you know every dollar you spend on advertising will have a high impact.” says James Cosby, VP of sales for CMG Ohio.
The figure comes from subscriber numbers from Nielsen Scarborough research, one of the leading demographic research firms in the United States measuring qualitative local market research in the Dayton, Ohio region. The reach comes in part from the massive audience numbers for CMGO brands like WHIO-TV Channel 7, K99.1FM Radio and others. More local residents get their news from WHIO than all other local news sources combined.
In addition CMGO also owns K99.1FM (WHKO) which is the #1 radio station in Dayton. WHIO Radio has been either #2 or #3 in radio audience over the 2019 Nielsen ratings periods.
About Cox Media Group
Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to diverse audiences in the communities in which it serves. The company’s operations primarily include 33 high-quality, market-leading television stations in 20 markets, 54 radio stations in 10 markets and numerous multi-platform streaming video and digital platforms. Cox Media Group’s portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable independent stations. Additionally, Cox Media Group operates the National Advertising Platform businesses of CoxReps and Gamut; and offers a full suite of local and regional advertising services with Local Solutions. For more information about Cox Media Group and its businesses, please visit www.coxmediagroup.com.